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Retail of office furniture and other related products

Business Profile


The company was registered on 19 September 2006 as Distinctive Choice Furniture cc.  Distinctive Choice Furniture cc is a newly formed business, which will retail in office furniture and other related products.


Our Vision


Distinctive Choice Furniture cc vision will be achieved through service excellence and by building a customer focussed business, which promotes and offers quality and value-for-money products by professional and committed staff that satisfy the needs of all our customers.


Our Mission


Distinctive Choice Furniture cc will achieve its Vision through service excellence and by building a customer centric business, which promotes and offers value-for-money products that satisfy the needs of its customers through professional and committed staff. 


The above will be obtained through staying in contact with the latest trends and product development.


In the realization of our mission, we believe that our main focus will lie with customer retention, concentrating of the following key aspects:


  • Keep it simple - treat customer, as you yourself would wish to be treated.  Sir Richard Branson has made his living applying this ethos to markets where customer service was deemed poor.
  • Go the extra mile.
  • Speak well of other customers in front of staff and customers.
  • Listen to customers and staff feedback, suggestions and complaints.
  • Delegate clearly.
  • Ensuring to offer customers alternatives to what they want if you are out of stock.

 Our Motto


Competitiveness is the name of the game and superior service delivery is our benchmark.

  • Desking
  • Seating
  • Reception
  • Boardroom
  • Filing/Storage
  • Partitioning/Screens
  • Office accessories
  • Industrial
  • Computer stands
  • Entertainment/pause areas
  • All chairs carry a 1 to 5 year guarantee
  • Free quotation
  • Free local delivery and installation
  • Repair and re-upholstery services available



Related searches: Wilropark, Roodepoort, Gauteng, South Africa, Desk, Chair, Bar Stool, Cabinet, Bookcase, Boardroom Table, Screens, Drawers, White Boards, Pedestals, Counter Tops, Reception Units, Reception Couches, Typist Chair, Operators Chair, Table, Computer Stand, Industrial Chair, Letter Trays, Leather Chair

Distinctive Choice Furniture cc
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